Are you still on a break? Or are you already back at work, experiencing that post-holiday lull before everything speeds up again?
Either way, now’s the time to reassess, and prepare for the year ahead.
Continue reading “That Summer Place”
It’s difficult to get through even one day’s reading without having to struggle through a tangled mess of woolly words – a real dog’s blanket of poor grammar and lazy language use.
Continue reading “Sad Deaths and the Stigma of Poor Grammar”
Can you see what’s wrong with this sentence?
The amount of people who came were amazing.
In fact, there are three problems: two outright errors and one point that’s open to debate. Continue reading “Countables Do Count!”
Public speaking can be a challenge. Some people believe it is the single most difficult, and most terrifying thing they are ever asked to do.
You might be preparing for an important business presentation, or a tough job interview.
Or, maybe even worse, you have to give a speech at your best friend’s wedding. Continue reading “Public Speaking … Who, Me?”
‘I don’t need an editor, because I use a spell-checker’.
Unfortunately, the people who say that are often those who really do need an editor. Editing involves a lot more than correcting errors in spelling, punctuation, and grammar.
A sophisticated text checker can do that. Perhaps. Sometimes. Continue reading “Yes, You Need an Editor”
Do you want to attract quality, potential clients to your website?
Are you keen to show them, in detail, how your expertise can benefit them?
Have you come up with an idea for a book you could sell in your market niche?
If you answered ‘Yes’ to any of these questions, then why not engage a professional writer to create an e-book that you can offer to potential or existing clients? Continue reading “Books for Sale(s)”
If you think you want a ‘ninja’ marketer (or PR assistant or, heaven help us, a ‘ninja’ editor), then beware.
This rather bizarre descriptor has become quite common in job ads. Leave it in if you really want to, but at least think twice.
Continue reading “Ninja? Be Careful What You Advertise For”
Most of us have written those all-important promotional letters, to let businesses and community organisations know what we can do for them. We tend to focus on how we can help them directly: with professional communications, web design, marketing, financial services, and so on.
Here’s an idea that is often overlooked. Continue reading “Valuable Business Partnerships”
Are you presenting your Australian business in the best possible way?
You might want to reach a local or national audience. Perhaps your message goes around the world.
Wherever your voice is heard, it should be clear, authoritative and genuinely Australian. And that’s because your business is Australian. Continue reading “Working with Australian Business”