Let’s talk about monster words. Can you think of some monstrously long words?
Apart from the name of ‘that Welsh town that’s almost impossible to pronounce’ (Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch), which has 58 letters, you’ll probably think of antidisestablishmentarianism (28 letters).
We’ve all heard about SMART goals. Have you ever considered the concept of SMART meetings?
Leaders and managers who make their meetings SMART are showing the qualities that employees value: respect for the time, the energy and effort, the skills and the dignity of the individual; and commitment to a human-centric approach, in which the individual human being is placed front and centre.
The SMART meeting is an indicator of a human-centred workplace.
Rain, reign or rein? People often make mistakes when choosing between homophones (words that sound the same but have different spelling and different meanings). I see errors in the use of ‘reign’, ‘rein’ (and, occasionally, ‘rain’) almost every week.
‘Thus’ or ‘therefore’? There is endless confusion about these two words. But be warned: the confusion is made even worse by faulty (read, ‘plain wrong’) advice offered on several so-called ‘language learning’ sites.
The difference between the two words is quite straightforward.
Many writers and speakers are confused about whether something is irony or coincidence. They both involve a relationship between constructed or real-life events but the two are, in fact, totally different.
‘Appraise’ or ‘apprise’? Are you confident about which you should use?
As an editor, I frequently correct errors in the use of these similar sounding words. Sometimes, predictive text is to blame; the tools don’t always know the difference and often seem to prefer ‘appraise’…
Don’t ‘measure the measurer’. Advertisers are major culprits but you might have seen this type of error in other places. What does it mean? It’s such a common mistake, you mightn’t even realise why it’s wrong.