The use of parallel structures, also called ‘parallelism’, is one of the less talked-about techniques in writing. It’s a way to make sure you communicate with clarity and precision.
Time to rethink communications. It’s summer – at least, in the Southern Hemisphere it is. And the New Year is a good time to prepare for the year ahead.
Are you still on a holiday break? Or perhaps you’re back at work, experiencing the post-festivities lull before everything speeds up again.
Either way, here are 6 cool tips to help you be the ‘hot ticket’ this summer (or any time).
You probably use a variety of visual techniques – things that are designed to appeal to the eye.
Obviously, they are used widely in what are primarily ‘visual texts’ – e.g. advertisements, brochures, flyers, and posters. They might be images, banners, shapes, etc. that accompany text. They might or might not include words.
There are other important visual techniques, though, that add an extra dimension to texts that are primarily written.