Visual Techniques: Let Me Show You What I Mean

Visual techniques

You probably use a variety of visual techniques – things that are designed to appeal to the eye.

Obviously, they are used widely in what are primarily ‘visual texts’ – e.g. advertisements, brochures, flyers, and posters. They might be images, banners, shapes, etc. that accompany text. They might or might not include words.

There are other important visual techniques, though, that add an extra dimension to texts that are primarily written.

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Texts For Effects

10 Questions For Better Communication

Writers construct texts to shape the response of their readers; readers react and respond to what they read. 

This writer-reader interaction is fundamental. Therefore, you should focus on making it a positive and effective one.

Are you ticking all the boxes?

Here are 10 questions to ask (and to answer)

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