We love to use figurative language. It adds colour, interest and extra emphasis to points we want to make. When it’s wrongly applied, though, it ruins the image completely.
Unfortunately, speakers and writers like to copy phrases that have impressed them without thinking about what they really mean.
Continue reading “When Figurative Language Fails”
The words ‘if’ and ‘whether’ are often used interchangeably. In most cases, it isn’t a problem. Sometimes, though, it can lead to awkwardness or misunderstanding.
Continue reading “If and Whether Or Not”
10 Questions For Better Communication
Writers construct texts to shape the response of their readers; readers react and respond to what they read.
This writer-reader interaction is fundamental. Therefore, you should focus on making it a positive and effective one.
Are you ticking all the boxes?
Here are 10 questions to ask (and to answer)
Continue reading “Texts For Effects”