Unless you write on your site as a form of therapy, your top priority should be to write effective web content, with a definite purpose. It’s not about you; it’s all about your readers.Continue reading “Write Effective Web Content”
A question of flexibility
You’ve decided you want to work as a freelancer. You ditched the day job to go out on your own, and now you’re a contractor-sole trader-free agent. Your dream of freedom and flexibility has come true. It’s ideal… isn’t it?Continue reading “You Want To Work As a Freelancer?”
Try these 7 Ways To Increase Web Traffic whenever you publish your expert content on the Internet. You write to attract attention, offer useful information, and increase your readership. How devastated will you be if no-one sees it?Continue reading “7 Ways To Increase Web Traffic”
Like many of us, at the moment you might be restricting your personal contact with others at work. Here are 5 things to do for yourself – and for your career – while you have time to call your own.Continue reading “5 Things To Do For Yourself When You’re By Yourself”
If you want to improve the ranking of your site and your posts on search engines, it’s essential to know how to use SEO and keywords. Your aim is to attract visitors, but they need to find your content easily.Continue reading “How To Use SEO and Keywords”
I spend a lot of time working with Australian business. Is your business Australian? Are you presenting it in the best possible way?
Do you want to reach a local audience? Or are you sending your message around the world?
Wherever your voice is heard, it should be clear, authoritative and genuinely Australian. And that’s because your business is Australian. Continue reading “Working with Australian Business”
‘I don’t need an editor, because I use a spell-checker’. You’ve probably heard that. So have I – usually from people who need help, but don’t want to admit it. What about you? Yes, you need an editor. Most of us do.
Editing is not just about correcting mistakes in spelling, punctuation, and grammar. A sophisticated text checker can do that. Perhaps. Sometimes. Continue reading “Yes, You Need an Editor”
Most of us are keen to let businesses and community organisations know about the services we provide. We usually focus on how we can help them directly. Have you ever thought about building business partnerships to give clients added value? It’s a strategy that is often overlooked.