The use of parallel structures, also called ‘parallelism’, is one of the less talked-about techniques in writing. It’s a way to make sure you communicate with clarity and precision.
You probably use a variety of visual techniques – things that are designed to appeal to the eye.
Obviously, they are used widely in what are primarily ‘visual texts’ – e.g. advertisements, brochures, flyers, and posters. They might be images, banners, shapes, etc. that accompany text. They might or might not include words.
There are other important visual techniques, though, that add an extra dimension to texts that are primarily written.
The ‘elevate’ buzzword addiction is yet another example of corporate copycatting. It might have been original, once, as an extension of ‘take it to the next level’ (and aren’t we all tired of that one?) Now, at best, it’s overused; at worst, its use is often meaningless and just plain silly.
What’s happening with the use of why? There’s a lot written about ‘why’ we do (or fail to do) things. Specialists in motivation, therapy, training and coaching and many others often write well about it. But why on earth is ‘why’ a buzzword noun?
We love to use figurative language. It adds colour, interest and extra emphasis to points we want to make. When it’s wrongly applied, though, it ruins the image completely.
Unfortunately, speakers and writers like to copy phrases that have impressed them without thinking about what they really mean.
Your body language can betray your apprehensions and fears – and you might not even realise it.
We’ve all been there….
It might be a meeting, a presentation, a job interview or a sales pitch. It doesn’t matter; these situations have one thing in common. You – at least for some of the time – will be the centre of attention.
‘May’ or ‘might’? Yes it matters which word you use. Just one of the brilliant things about a shared language is that it brings clarity of meaning. Whenever we communicate, we should at least try to avoid ambiguity and confusion.