Visual Techniques: Let Me Show You What I Mean

Visual techniques

You probably use a variety of visual techniques – things that are designed to appeal to the eye.

Obviously, they are used widely in what are primarily ‘visual texts’ – e.g. advertisements, brochures, flyers, and posters. They might be images, banners, shapes, etc. that accompany text. They might or might not include words.

There are other important visual techniques, though, that add an extra dimension to texts that are primarily written.

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