How to use quotation marks correctly – that is the question. My clients often tell me they aren’t completely sure. Should they be “double” or ‘single’? And which type is better to use in certain circumstances? The answer isn’t a one-liner, unfortunately. It all depends on what you want them to do.Continue reading “How To Use Quotation Marks”
Unless you write on your site as a form of therapy, your top priority should be to write effective web content, with a definite purpose. It’s not about you; it’s all about your readers.Continue reading “Write Effective Web Content”
A question of flexibility
You have decided you want to work as a freelancer. You ditched the day job to go out on your own, and now you’re a contractor-sole trader-free agent. Your dream of freedom and flexibility has come true. It’s ideal… isn’t it?Continue reading “You Want To Work As a Freelancer?”
Try these 7 Ways To Increase Web Traffic whenever you publish your expert content on the Internet. You write to attract attention, offer useful information, and increase your readership. How devastated will you be if no-one sees it?Continue reading “7 Ways To Increase Web Traffic”
Like many of us, at the moment you might be restricting your personal contact with others at work. Here are 5 things to do for yourself – and for your career – while you have time to call your own.Continue reading “5 Things To Do For Yourself When You’re By Yourself”
If you want to improve the ranking of your site and your posts on search engines, it’s essential to know how to use SEO and keywords. Your aim is to attract visitors, but they need to find your content easily.Continue reading “How To Use SEO and Keywords”
Books for sales means just that – more sales of your products or services. An e-book is the perfect showcase for your expert knowledge, or to spread the word about the products or services you provide.
Do you have an idea for a book to give away, or sell in your market niche? Talk to a professional writer now. Continue reading “Books for Sales”
Public speaking can be a massive challenge. It’s possibly the single most difficult, and most terrifying, thing you are ever asked to do.
You might be preparing for a business presentation, or a tough job interview. Or, even worse, you have to give a speech. It’s something you just can’t get out of. So how will you deal with it? Continue reading “Public Speaking … Who, Me?”
I spend a lot of time working with Australian business. Is your business Australian? Are you presenting it in the best possible way?
Do you want to reach a local audience? Or are you sending your message around the world?
Wherever your voice is heard, it should be clear, authoritative and genuinely Australian. And that’s because your business is Australian. Continue reading “Working with Australian Business”
Really? Ninja? Be careful what you advertise for. If you ask for a ‘ninja’ marketer (or PR assistant or, heaven help us, a ‘ninja’ editor), then beware.
This rather bizarre descriptor has become quite common in job ads. Leave it in if you really want to, but at least think twice.
Continue reading “Ninja? Be Careful What You Advertise For”