Here’s a sentence I recently had to edit:
The amount of people who came were amazing.
Can you see what’s wrong with it?
In fact, there are three problems: two outright errors and one point that’s open to debate. Continue reading “Countables Do Count!”
If you think you want a ‘ninja’ marketer (or PR assistant or, heaven help us, a ‘ninja’ editor), then beware. This rather bizarre descriptor has become quite common in job ads. You can leave it in by all means, but I would always suggest an alternative.
Continue reading “Ninja? Be Careful What You Advertise For”
Are you presenting your Australian business in the best possible way?
You might want to reach a local or national audience. Perhaps your message goes around the world.
Wherever your voice is heard, it should be clear, authoritative and genuinely Australian. And that’s because your business is Australian.
So is mine. Continue reading “Working with Australian Business”