Ninja? Be Careful What You Advertise For

If you think you want a ‘ninja’ marketer (or PR assistant or, heaven help us, a ‘ninja’ editor), then beware. This rather bizarre descriptor has become quite common in job ads. You can leave it in by all means, but I would always suggest an alternative.

Ninja? Be Careful What You Advertise For

Personally, I can’t think of anything worse.

Traditionally, ninjas are nefarious undercover agents – spies basically – who are experts in dissimulation, disguise and trickery. They have ruthless singularity of purpose, a preference for isolation, and few friends.

Worse still, they tend to whizz sharp objects at you, and practise parkour around the office. Although they are extremely agile, they tend to take huge, unexpected backward leaps.

Is that what you are looking for in an employee?

Perhaps it’s the ’agile’ bit that seems attractive to 21st century job advertisers, but that’s a boring buzzword for another day. 

Advice: Explain what you really want. The best potential applicants will probably steer clear of ninja vacancies and take their skills elsewhere.

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