If you think you want a ‘ninja’ marketer (or PR assistant or, heaven help us, a ‘ninja’ editor), then beware. This rather bizarre descriptor has become quite common in job ads. You can leave it in by all means, but I would always suggest an alternative.
Continue reading “Ninja? Be Careful What You Advertise For”
Working with Australian Business
Are you presenting your Australian business in the best possible way?
You might want to reach a local or national audience. Perhaps your message goes around the world.
Wherever your voice is heard, it should be clear, authoritative and genuinely Australian. And that’s because your business is Australian.
So is mine. Continue reading “Working with Australian Business”
Countables Do Count!
Here’s a sentence I recently had to edit:
The amount of people who came were amazing.
Can you see what’s wrong with it?
In fact, there are three problems: two outright errors and one point that’s open to debate. Continue reading “Countables Do Count!”
Your Editor: The ‘Eagle Eye’ On All Your Communications
“I don’t need an editor; I use a spell-checker”.
The work of an editor involves a lot more than correcting errors in spelling, punctuation, and grammar.
A sophisticated text checker can do that. Perhaps. Sometimes. Continue reading “Your Editor: The ‘Eagle Eye’ On All Your Communications”
Add Value to Your Business
Most of us have written those all-important promotional letters, letting businesses and community organisations know what we can do for them. We tend to focus on how we can help them in their professional communications, web content, marketing materials, press releases and so on.
Here’s an idea that writers often overlook. Continue reading “Add Value to Your Business”
Public Speaking … Who, Me?
Public speaking can be a challenge. Some people believe it is the single most difficult, and most terrifying thing they are ever asked to do.
You might be preparing for an important business presentation. Or getting ready for a tough job interview. Perhaps you’ve been asked to give a speech at your best friend’s wedding.
Whatever the task, there are three basic things that you need to include in your planning. I have covered these three areas, and much more, in a new book: Public Speaking …who, me?
Here are the three crucial areas you can’t ignore: Continue reading “Public Speaking … Who, Me?”
Books for Sale(s)
Do you want to attract quality, potential clients to your website?
Are you keen to show them, in detail, how your expertise can benefit them?
Have you come up with an idea for a book you could sell in your market niche?
If you answered ‘Yes’ to any of these questions, then why not engage a professional writer to create an e-book that you can offer to potential or existing clients? Continue reading “Books for Sale(s)”
Anyone for French?
Would you like to learn French? You can have individual lessons, or organise a group of friends and learn together.
Or perhaps you’d like a glimpse of French culture, and find out about what to see and do on your visit to France?
Why not arrange a short course?
You can focus on learning the language, or just enjoy an illustrated ‘virtual visit’. There’s a range of options available.
Ran Blake – A Man in Black
‘Ran Blake – un homme en noir’, P. L. Renou (in 
Bibliothèque(s), Paris)
I’ve just finished translating a comprehensive article, by expert French music critic, P. L. Renou. The article focuses on musician Ran Blake, and the relationship between his music and ‘film noir’.
If you need translation services (French to English), please contact me.